Confidentiality – in addition, a sub-agreement may be proposed to continue to protect the licensee`s property. It`s the NDA, the confidentiality agreement. This document prevents the licensee from sharing or discussing certain details of your product with third parties. NDAs are fairly easy to design and should be considered a mandatory component of your license agreement. For companies that have big ideas but limited manufacturing methods, licensing is the best way to bring a product into a mass market while offering the greatest potential for return on investment. Developing a foolproof licensing strategy ensures that your product is not only protected, but will also benefit your overall brand. Here are a few steps to follow before entering into a contract with a licensing agreement: Character Licensing is another major brand licensing segment in India. The major players in the character licensing industry in India are Disney India, Viacom 18 and Cartoon Network Enterprises. Disney India-licensed characters include Mickey Mouse and Donald Duck. Viacom brought popular Nickelodeon characters like Dora the Explorer and SpongeBob SquarePants. Cartoon Network has a portfolio of characters like Ben 10, Powerpuff Girls, Mr Bean, Roll No.
21, We Bare Bears. A licensing agreement is a business contract shared by two parties. A licensee who owns the product or brand and the licensee who purchases the license with the intention of working with the existing product or brand. Simply put, it is a contract that allows one company to use the intellectual property of another company. If you are willing to move forward with your potential licensee, the decision to hire a licensee (with your intellectual property lawyer) should come next. If your agent is working with you to design a license (for more information below), you should consider your own wishes while anticipating the licensee`s expectations. This process accelerated, as movies and later television became a staple of the U.S. economy. The rise of brand licensing only began much later, when companies realized that consumers would actually pay money for products with the logos of their favorite brands on them. McDonald`s game, King burger T-shirts and even Halloween costumes of scary good humor have been commonplace. Subsequently, the extension of the brand made the brand licensing market much more lucrative, as companies realized that they could earn real dollars to lease their equity to manufacturers.
Instead of spending immeasurable millions to create a new brand, companies were willing to pay a fee for the net sale of their products in order to lease the product of an established brand. Armor All car voids, Breyer yoghurts, TGI Friday frozen entries, and Lucite Nail Polish are just a handful of products with well-known brand names, which are manufactured under license by companies that are not manufactured with the companies that own the brand. The Society of Product Licensors Committed to Excellence (SPLiCE) is a community of licensees with the vision of continually improving brand licensing.